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Are you throwing money out the window?
Welcome to Bisnerinc.com the leading professional resource for marketing,
promotions, publicity and effective communications. Marketing is not a
once-in-a-while thing you do when things are slow. To be successful you must do
it continuously and be in it for the long haul. Sure there are some
one-hit-wonders that you read about but that is why they make the news because
they were a stroke of luck.
Bisnerinc.com will implement cost effective marketing techniques designed to
increase your visibility and acquire customers from within your target market.
Call us today to schedule your no obligation consultation. We deliver benefit
results, quality services, accurate information, enhanced skill management
solutions, and networking opportunities. These tools help our members,
associates and business partners to grow, develop, and succeed throughout their
business careers. Explore our directory services and online web listings and
discover all the benefits and advantages BISNERINC has to offer.
We are your preferred Online Business Marketing-Listing and Promotion
Connection.
Bisnerinc.com begun in 2003 as an idea due to the lack of success in advertising
found in many of the marketing associations today. We represent an uncommon
expertise in business marketing, publicity and communications. For three
consecutive years, Bisnerinc.com has been the preferred service organization for
professionals and small business owners in the industry. As market realities so
often prove, no one stays in business long enough without continually meeting
and proactively anticipating their customers' needs and expectations.
Constant And Never-Ending Improvement is our main ingredient.
Bisnerinc.com has earned the respect and loyalty of its members, associates and
partners by following the Bisnerinc.com strategic vision.
- To remain the preferred repository of the best in business marketing
information and resources, attracting the best practitioners and promoting
the best practices in the industry.
- Constant and Never-Ending Improvement.
- The benefits of belonging are straightforward.
- We provide the primary conduit connecting members, associates and
business partners with the kind of knowledge, people and programs that make
achieving their companies' objectives and business goals efficiently and
effectively.
At Bisnerinc.com we understand your needs are distinct from those of the
consumer marketing environment. Broad-brush marketing associations or trade
organizations devoted to a single program category cannot effectively
provide the required resources. You need a company that, like you, focuses
on meeting the challenges presented in business marketing, day in and day
out.
At Bisnerinc.com we're even better at delivering membership benefits that
make a difference to your business...today and tomorrow.
We also offer:
This is how we do it:
It is our mission to provide qualified, targeted visitors to online businesses
in order to achieve the highest market potential for their products and
services. By employing custom, strategic combination of online marketing
services that integrate into any online or offline campaign, Bisnerinc.com helps
clients connect to their target audience, providing enhanced branding and target
customer acquisition costs. We work with marketers and online publishers to
build valuable relationships with consumers.
Bisnerinc.com utilizes Trellian and Submit SEO Technology to enhance and
maximize our clients online web experience and profits. Trellian compiles and
analyzes internet usage statistics to create a powerful Competitive Intelligence
Tool that no business should be without. Trellian competitive Intelligence
provides the means to monitor your competitor's web sites to identify their
major traffic sources. You can find out which sites are responsible for sending
traffic to their pages, including search engines and the search keywords used.
Link Intelligence: Link Intelligence identifies the links that are responsible
for generating the most traffic for your competitors. With this information, you
can target the small percentage of sites that are responsible for the bulk of
their traffic in your link building efforts.
Search Intelligence: To compete for search engine traffic, it is valuable to
know the search terms your competitors are targeting, how effective they are and
what search terms they are paying for. Search Intelligence tells you what search
terms are responsible for most of the search engine traffic to this business.com.
PPC Campaign Intelligence: Campaign Intelligence provides information on search
terms that your competition may be bidding on as part of their search engine
marketing efforts.
It enables you to analyze your competitor's campaigns so that you can identify
new search terms and to better compete for the same keywords. We can now have a
look at the business.com Campaign Intelligence, to identify which terms
business.com is paying for.
Popularity Index Report: The Popularity Index is a rank assigned to each domain,
based on the number of unique sessions a domain receives.
As you begin to use the competitive intelligence data to your advantage, you can
monitor the PI rank of your competitors to see what impact your efforts have had
on the levels of traffic your competitors receive.
* The main purpose of the PI rank is to track how long term strategies impact
the overall traffic levels of your competitors.
* Secondly, it provides a comparison between your own online marketing efforts
and that of your competitors. It makes it easy to tell who is gaining, or
loosing market share over time.
Ranking Report: Knowing the search terms that your competitors rank for is
important, because it provides a source of additional search phrases that you
may wish to integrate into the content of your own web site. The report is ideal
for identifying niche terms that may not show up in the Search Intelligence
data.
Referrer Intelligence: Link Intelligence not only provides information about
engines, but also about specific sites that refer traffic to your competitors.
You can use the data to identify which specific pages refer traffic to your
competitors. With your link next to business.com on the jupitermedia.com site,
you would again increase your traffic share at your competitor's expense.
* Because you can identify specific pages that drive traffic to your
competitors, you can go after a link on the same pages as part of your link
building efforts. There is no guess work and you can focus on the pages that
matter the most.
Submit-SEO: is an award winning web site promotion software that is fully
integrated with a SEO Smart Toolkit. Bisnerinc.com utilizes this technology to
submit your web site details to thousands of Search Engines, directories and
link pages.
Additional Marketing Services
Bisnerinc.com specializes in result driven online marketing solutions. By
leveraging Bisnerinc.com experience and technology, our clients benefit from
increases in both traffic and conversion. Our online marketing services are
tailored to be synergetic with each other, and effective to our clients’ needs.
Search Engine Marketing (SEM): Bisnerinc.com Search Engine Marketing solutions
are designed to get the client's Website noticed when potential buyers are
searching on the major search engines for the products and services they have to
offer. We achieve this by targeting the major search engines and directories in
order to drive self-qualified prospects to the client's site - the specific
audiences that are looking for the client's products and/or services.
Website Design and Development: Whether you are looking to launch a new website,
or enhance your brand with new web properties, Bisnerinc.com as member of
“Bisner Consulting Services” experienced Website Design & Development staff can
help. As a new division of BCS we work with www.bisnerconsulting.com services
and resources to properly produce websites that are attractive and optimized for
search engines and conversion.
Bisnerinc.com provides quality web design and development focused on immediate
tracking and achieving your key business objectives. From conception to
deployment every detail of a site is carefully collected, analyzed, and
implemented. Not only does Bisnerinc.com provide professional high-grade design
and code development but also incorporates it's deep and unique understanding of
search engine optimization making the site a powerful naturally optimized
marketing tool that practically pays for itself.
The Bisnerinc.com approach to website design and development centers around 5
core requirements:
* Usability
* Functionality
* Look and Feel
* Search Engine Friendly
* Website Maintenance
* Conversion Optimization
* Tracking
Usability: Every site that Bisnerinc.com develops utilizes clear and concise
navigation architecture. By incorporating strong usability standards into the
website the visitor will reach their desired destination easily and more
efficiently therefore generating a highly condensed tracking conversion.
Functionality: Whether it is an interactive questionnaire or sales lead
automation system, functionality plays a crucial role in maintaining a sites
current visitor base and allowing the owners of the site to collect and analyze
their customers. Bisnerinc.com specializes in creating dynamic systems that give
a wide array of functionality to a site and the site's owners. This
functionality can include such things as e-commerce, online customer support
systems, content management systems, and much more.
Look and Feel: A first impression can quickly become a last one when dealing
with Internet traffic within a site. By leveraging an impressive look and feel a
site can quickly capture the attention of a visitor and focus them on the
desired content. Bisnerinc.com strives to make every site design unique and
enriching to its target audience; by doing so it not only promotes the site's
brand but also makes the overall visiting experience more enjoyable.
Search Engine Friendly: Ask most web designers if your site is search engine
friendly, and they will tell you about Meta Tags and submission services. This
is simply not the right answer for search engine success. Search engine
optimization is Bisnerinc.com core competency. This means that when
Bisnerinc.com develops a site it is developed with search engines in mind. Every
page on your site will be indexed by search engines and receive fair placement.
Website Maintenance: We provide administrative and web maintenance of all our
clients content. Updating content items such as press releases, news, copy
changes, and price changes will be made easy and low cost. Bisnerinc.com also
acts behind the scene as your web marketing & web design solutions provider.
Changes such as linking, aesthetic changes or application enhancement can be
done easily for existing customers.
Conversion Optimization: Selecting a web design company that also specializes in
SEO takes care of people finding your site, but what about post click conversion
optimization? Bisnerinc.com web design specialist takes conversion into
consideration when developing your website. Knowing which pages will show up for
specific search terms, our web design teams optimize those specific pages to
convert into customers?
Contextual Marketing: Contextual Marketing is an online marketing methodology
designed to extend relevance to the end user. As the name implies, this direct
advertising vehicle enables marketers to present potential clients with
advertisements that are relevant to the “context” of the page being presented to
the end user. Depending on the technology and provider used, advertisements can
be targeted to specific URLs and/or search results pages.
The application resides on the user's browser and has the ability to "read"
every website a user is visiting during a browsing session. In turn, this
enables advertisers to instantaneously send targeted offers and/or content to an
exclusive base of users while they are online.
The technology enables URL Targeting (i.e., the website and/or section the
consumer is visiting), Keyword Targeting (i.e., the search word or term the
consumer is entering), Content Targeting (i.e., the contextual focus of the
visitor’s online activity), and Day-Part Targeting (i.e., the time of day
relative to the consumer).
As an example, when a user visits Client A’s site online, the technology enables
the delivery of an advertisement from Client B’s. This type of real-time
targeting delivers phenomenal click thru (up to 20%) and conversion rates (we
have a client converting traffic to revenue at a rate of 6%).
Conversion Optimization: Is your site producing to the best of its ability? Have
Bisnerinc.com team of experts examine your site and find out how to see
immediate improvements in retention and conversion. Increasing tracking is not
simply a matter of getting more qualified traffic; it’s also insuring that your
website is converting at its best possible levels. During the conversion
optimization process the online marketing specialist at Bisnerinc.com will
review every aspect of your website to create a better user experience, and most
importantly, increase the conversion of your site.
The Conversion optimization process consists of several elements:
* Browser Compatibility – How does your Website appear and perform under
different operating systems and browser combinations? We will check your site
against every browser and operating system possible and give a full report on
those user experiences. Bisnerinc.com does not stop at pointing out the problem;
we will also create the proper pages for these users and incorporate them into
your site's infrastructure. * Dead Links – This is a simple, but often overlooked part of your site's
functionality. By checking all your links on a regular basis, you decrease the
chance of losing a visitor. Bisnerinc.com goes through all your links to insure
that they are functioning properly. * Content Creation/Correction – Is your site written to sell? Part of
Bisnerinc.com Conversion Optimization process is going through your written
content to insure that people who read your web pages learn what they need to
know to purchase your product.
* Log Files Analysis – Bisnerinc.com online marketing specialist do extensive
research through your log files to determine where people leave your site and
then investigate why. * Surveys – Bisnerinc.com online marketing specialist contact successful users
of the site as well as launch an exit poll to ask why a visitor is leaving the
site.
* Focus Groups – Bisnerinc.com conducts focus groups in four different regions
of the country. Members of the focus groups are asked to surf the site
naturally, and are then given a task to complete on the site (ie: Purchase
product or request information).
Affiliate Marketing: If you’re looking at creating an affiliate program, or
expanding your list of affiliates on the Web, we can help. Bisnerinc.com will
help recruit super-affiliates and track their results. In the world of online
marketing, there is no greater chance of tracking than through affiliate
marketing. Affiliate marketing programs have been around since the early days of
Ecommerce, and are considered one of the first forms of pay-for-performance.
If
you have an e-commerce website, you should be practicing affiliate marketing.
Having affiliate on the Web is like having franchises. Each franchise is capable
of bringing in just as much revenue and traffic as the initial location. By
branching out on a pay-for-performance basis, you truly harness the power of
selling on the web. Bisnerinc.com approach to affiliate marketing is more
aggressive and creative than you will find anywhere. Depending on your current
affiliate status, we concentrate on several key areas.
* Affiliate Program Creation -- We assist you in creating your own internal
affiliate program, or in some instances, work with a selected partner to help
streamline the process. The proper creation process should include tracking
projections, payment and accounting streamlining, and competitive analysis, just
to name a few steps.
* Affiliate Acquisition – We research the Web and leverage our contextual
network data to find the top affiliates for your business. These may be
affiliates with a broad range of appeal in product offerings, or your
competitor’s top affiliates.
* Initial Affiliate Review and Appraisal -- Often times the affiliates you don’t
accept are just as important as those you do. The wrong affiliate can cost you
more than you may be aware. Will the affiliate attempt to acquire sales through
the use of Spam and risk your brand (possibly legal action)? Will they practice
unethical search engine practices that get your domain name banned from major
engines? Bisnerinc.com can help with these problems through thorough screening
and solid terms and conditions.
* Reporting – Bisnerinc.com maintains a proprietary tracking network that
not only allows the affiliate the ability to track their earnings, but also
which of their campaigns has had the most success. This allows them to sell more
on you behalf.
Whether you currently have an affiliate marketing program, or are looking into
one, you should put Bisnerinc.com to work for you. Contact us today to see what
Bisnerinc.com to do for your affiliate marketing campaign.
Email Marketing: The fastest way to spread the word about your business is still
email marketing. Let Bisnerinc.com team of email experts help you navigate this
increasingly difficult type of marketing campaign.
Email Marketing:-Expand your Brand.
Email Marketing Methodology: Email marketing is one of the best ways to expand
your brand past your website. By targeting the right recipients email marketing
can make millions of people who were previously oblivious to your Website's
existence qualified visitors and, most importantly, customers.
Ads Mailer Email Marketing Program: Bisnerinc.com email marketing program
targets qualified, opt-in potential visitors for your email marketing campaign.
Our extensive list of emails contains potential visitors that can be targeted by
a myriad of variables, including those based on surfing habits.
Email marketing through Bisnerinc.com program also leverages Bisnerinc
Contextual Advertising Network. This will allow an email marketing campaign to
target users who visit competitor sites, type in specific, relevant keywords to
search engines, and other browsing habits that can make your email marketing
campaign a success. Bisnerinc.com email marketing program complies with all
state and federal statutes and anti-Spam email marketing policies. Bisnerinc.com
will also help design and write effective copy for your email marketing
campaign.
Email Marketing Features:
* Rich Media capable delivery to intensify your email marketing campaign
* Email Marketing List updated every 30 days
* 100% double opt in to comply with email marketing laws
* Insure multi client compatibility with Sniffer technology to stretch the reach
of your email marketing campaign
* Real Time online reporting to track your email marketing results
Database Marketing: <http://www.clicksquad.com/online_marketing_firm/database_marketing.htm>
Are you harnessing the power of your data? If you have calculated the cost of
acquiring new customers, you have an idea of the value of your customers.
Maximize that value by letting Bisnerinc.com work with you on increasing the
effective use of your data.
Your database is your most valuable marketing resource, but are you using it
effectively? Harnessing the information you already have is an inexpensive way
of achieving the most with your marketing efforts. But most information systems
aren’t formatted to provide the simplified, easy to understand answers regarding
your clients that marketing decisions require.
And if you’re not asking the right questions, you might be missing out on new
and innovative ways to approach and please your customers. Bisnerinc.com can
help you leverage database marketing in the most efficient and informative ways
possible.
The advantages of database marketing are:
* Know your customer. Database marketing allows you to improve the customer’s
experience by determining their needs, revealing exactly what they’re after and
when and where they want it. It can also help in calculating the exact value of
your customer to your overall efforts.
* Know your market. Instead of running costly market studies, database marketing
can help determine wide trends throughout your market. Database marketing is
also one of the most efficient means of discovering those untapped areas of
interest that can provide future revenue.
* Know your results. Database marketing is one of the easiest ways of both
reaching and tracking the progress of your tracking goals. By using information
you already have, database marketing requires less expenditure of your company’s
marketing budget. Plus, by efficiently targeting your campaigns, database
marketing requires less time and energy on your part.
Results are easy to gage by Bisnerinc.com analysis.
Search Engine Marketing
With research confirming that over 80% of prospective web customers use search
engines to find relevant content, online search is the most widely used method
of attracting visitors to a website. As a result, competition is fierce at the
top of the search engines. Bisnerinc.com Search Engine Marketing (SEM) services
are designed to get your website noticed when potential buyers are looking for
the products and services you have to offer.
Online search is the most widely used method of attracting qualified visitors to
your web site. According to Research, 82% of online shoppers know exactly what
they want when they log onto the Internet and almost half of them use search
engines to find solutions and vendors.
With research confirming that the vast majority of searches end within the first
two pages of results, prominent placement on the Internet’s major search engines
through effective search engine optimization is of critical importance.
Bisnerinc.com natural search optimization services are designed to get your
website noticed when potential buyers are looking for the products and services
you have to offer. We achieve this by targeting the Internet’s major search
properties in order to drive self-qualified prospects to your site - the
specific audiences that are looking for your products and/or services. The
process begins with the effective selection of the basic building blocks for
your natural search optimization campaign… your keywords.
Search Engine Optimization Step 1 – Keyword Analysis
Knowing what words and phrases people use to search the web is an essential
component of any well-executed search engine positioning campaign. Bisnerinc.com
keyword analysis program takes the “guess work” out of determining which keyword
phrases you should be targeting.
The keyword analysis and selection phase of our search engine positioning
process identifies the proper keywords to target ensuring that the most
qualified users will find the specific pages within your site that are relevant
to their search query. Bisnerinc.com will analyze your website log files and
perform a comprehensive competitive analysis using our proprietary web analytics
technology to identify the most effective keywords for your search engine
positioning campaign.
Search Engine Optimization Step 2 – Competitive Analysis
The competitive analysis phase of the search engine optimization process will
help you size up your competition and provide you with the tools necessary to
achieve and maintain your rightful position at the top of the search engines.
After establishing the most effective keywords for your website, Bisnerinc.com
will prepare a comprehensive competitive analysis and baseline report showing
you exactly where you stand relative to your competitors for these keywords.
This phase of the search engine optimization process will yield the foundational
data necessary to achieve the competitive advantages needed to outperform your
competitors on the search engines and gain valuable market share.
Search Engine Optimization Step 3 – Content Enhancement
Once effective keywords have been agreed upon, and a strategy has been
formulated for outperforming competitors, Bisnerinc.com will perform the content
enhancement phase of the search engine optimization process. As the title
implies, content enhancement involves the modification of Website content.
During this phase of the process, Bisnerinc.com will make recommendations to
manipulate the current placement of existing content, add new content, or even
remove existing content in certain circumstances.
Since the end goal of the search engine optimization process is to achieve
prominent placement for the right keywords, rather than tricking the search
engines into listing your pages, we will need to ensure that the appropriate
keywords are incorporated into your site in an appropriate manner. Simply
including these keywords into your content is not enough. Bisnerinc.com has
years of experience in constructing site content in a search engine friendly
format.
Bisnerinc.com will also work with your website editors so that future content
(press releases, new products, etc…) will remain synergistic with your newly
optimized content.
Search Engine Optimization Step 4 – Code Enhancement
Effective copy writing is only part of the battle when it comes to making your
website search engine friendly. Regardless of how complex search engines seem,
they are not yet complex enough to read all content that the web browsers
display. While flash, Java script, DHTML, and framing technologies may look
great to the end user, they can stop a search engine spider dead in its tracks
and prohibit your website from being crawled effectively.
Even if your site has been programmed in pure, easy to read HTML, you may not be
presenting the spider with the appropriate information. Title, H1, and Meta tags
are all important elements in effective code writing. Search engines rely on
specific code to determine the content within a Web page. Database-driven
Websites present yet another obstacle for search engine spiders. Without proper
search engine optimization, much of your site may be unreadable to search
engines. This can have a significant adverse impact on your sites ability to
generate search engine traffic.
Bisnerinc.com has years of experience in making your code work with your content
rather than against it.
Search Engine Optimization Step 5 – Link Enhancement
Once the content contained within your site is geared towards the appropriate
keywords and search engine spiders can effectively navigate your site, the
search engines will attempt to determine the relative importance of your site.
Your site may contain information about a subject, but how qualified is your
site to talk about it?
Relevancy based search engines use linking to determine the relative credibility
of one site versus another with respect to subject matter. You may have heard
the terms “Link Popularity” and “Page Rank” through search engine optimization
research. These terms refer to the existence of external links from sites that
link to yours. These links can have a substantial impact on your ability to
achieve and maintain prominent positioning for the keywords you covet.
Bisnerinc.com works with you to help increase the number, quality and manner in
which external sites are linked to your website. Bisnerinc.com works with you to
identify relevant sources for links, where they should direct traffic to, and
how they link.
Search Engine Optimization Step 6– Code Implementation
Once the content, code, and link enhancement processes have been completed, the
net step in the search engine optimization process is implementation.
Bisnerinc.com offers varying levels of implementation to address the individual
needs of our clients. Bisnerinc.com can implement search engine optimization by
preparing a deliverable that contains a hard copy document and a custom tailored
CD with all the code the client needs to make changes. This process enables your
web team to simply paste the optimized code from the CD into your current pages.
Depending on level of access, Bisnerinc.com can also implement search engine
optimization by accessing your Web servers and uploading the coded pages.
Bisnerinc.com also offers the option of having one of our search engine
optimization consultant’s implements the optimized code on your premises. If the
client chooses this option, a Bisnerinc.com search engine optimization
consultant will travel to your facility, implement code changes, and work with
your Web team to train them on the fine points of updating content.
Bisnerinc.com search engine optimization consultants have years of experience in
working with content management systems such shopping cart systems that can be
the source of issues related to changes in content.
Search Engine Optimization Step 7– Web Page and Directory Submission
The final step in the search engine optimization process is to make sure that
each of the newly optimized pages are included in the indexes of all the
relevant search engines. Bisnerinc.com hand submits all pages into search
engines and directories.
Directory submission requires both effective copy writing and a comprehensive
understanding of the search engines. Bisnerinc.com ensures that your directory
submissions are in compliance with the directory’s technical parameters and
ensures that the client’s listings are as keyword rich and relevant as possible.
Proper directory submission is critical for search engine success.
Additional Steps for Search Engine Placement
The 7 steps outlined above represent the core components of an effective search
engine optimization process. Bisnerinc.com sets itself apart by the quality in
which we perform these tasks, as well as the additional steps we take to ensure
the success of our clients.
Search Media Overview
While proper search engine optimization is crucial, it is only one component of
an effective overall search engine marketing strategy. The research that
Bisnerinc.com conducts during a search engine optimization consultation
engagement typically yields additional recommendations for other pertinent
search media opportunities. Bisnerinc.com has partnered with best of breed
companies such as Overture and Google AdWords to assist clients in developing
long lasting, result-based pay-per-click search engine marketing campaigns.
Please see Bisnerinc.com Pay per Click Bid Management program for more details.
In addition to paid placement opportunities, Bisnerinc.com has partnered with
Inktomi, AltaVista, Looksmart, to offer fast paid inclusion services. For more
information on these services, please see Bisnerinc.com Paid Inclusion and
Trusted Feed Program, or contact info@bisnerinc.com
Ongoing Analytics: Bisnerinc.com further differentiates itself from other search
engine optimization firms by providing advanced analytics on an ongoing basis.
Our analytical services extend far beyond just counting clicks from search
engines. Bisnerinc.com prepares reports to support ad spending through tracking
analysis, identifies potential site navigation problems, and uncovers
opportunities to increase conversion and gain market share.
On a monthly basis, Bisnerinc.com natural search optimization clients receive
positioning reports, competitive analysis reports, detailed traffic analysis,
tracking analysis, recommendations for code improvements, and a summary of
potential media buys that we feel would be complimentary to their existing
campaigns. At Bisnerinc.com we don’t believe search engine optimization is a
one-time effort. We make it our mission to ensure that your search engine
marketing initiatives continue to yield a substantial return on your initial
investment.
Pay per Click Bid Management:
Bidding for keywords on the Internet's leading PPC search engines such as
Overture and Google is an integral component of any successful search engine
marketing campaign. Bisnerinc.com Pay per Click Bid Management program is
designed to ensure your success on the PPC search engines. Keyword analysis, bid
gap detection and manipulation, and tracking is just part of the paid listing
consulting you’ll receive.
Bisnerinc.com Pay Per Click Bid Management system is the only system to fully
automate the functions of search engine campaign management. The core of our
system is its ability to accurately track orders or actions generated on our
client's sites and use that data to make automated decisions. Those decisions
are not only based on real-time data, but also on past behavior. This powerful
combination of real-time and historical data allows our system to make
adjustments to bid prices to maximize the desired effect for each keyword while
maintaining the desired customer acquisition rate.
Why use PPC Engines?
With all major engines now using some form of pay-per-click (PPC) listings, the
need to take advantage of this type of online marketing has never been greater.
Search engine marketing is the without a doubt the most important form of online
marketing today. Being properly listed to a prospect for a specific search query
is the strongest way to draw in qualified visitors. And no one is better
equipped to handle your PPC bid management than us.
Overture = Yahoo!, MSN, and Lycos, AltaVista, and Excite.
Google AdWords = Google and AOL
Sprinks = Cnet, About.Com
Why worry about PPC Bid Management?
PPC Bid Management, if properly done, provides one of the easiest tracking
analyses in online marketing. By individually tracking the effectiveness of each
keyword and time of day, as well as the effectiveness of individual creative
copy, you will quickly be able to turn PPC engine marketing into a viable,
tracking based marketing campaign.
One challenge in PPC search marketing is the inherent lack of discretion that
comes with your bidding. Your competitor can see the words you are bidding for,
and the price you’re willing to pay. Every click costs money, therefore by
tracking IP’s and using cookies a good PPC bid management campaign can save you
thousands in accidental or fraudulent clicks. How much can you save today with
the proper tracking?
Why use Bisnerinc.com for PPC Bid Management?
Managing a PPC campaign can be incredibly time consuming, and potentially
costly. Bisnerinc.com works with you to meet your target cost per acquisition
(CPA) goals. By leveraging the same methodology and technology as we use for our
Search Engine Optimization service, Bisnerinc.com is able to determine the best
keywords for your business, and manage their click prices to take advantage of
bid gaps and meet your goal. By leveraging Bisnerinc.com Contextual Marketing
Network, Bisnerinc.com is also able to determine your competitor’s highest
converting keywords.
Consistent performance analysis from Bisnerinc.com will help refine your keyword
and copy selections to extract the highest tracking from your PPC search engine
campaign. By combining Bisnerinc.com other Online and Search Engine Marketing
strategies, you will see the results that you’re looking for. Paid Placement is
done by auction and performance based search engines. You bid for each keyword,
but placement can also based on your click through rate.
Bisnerinc.com PPC Bid Management system is the only system to fully automate the
functions of search engine campaign management, providing all of the following
capabilities:
* Bid optimization is the real-time adjusting of bid prices and search positions
based on feedback CPO/CPA (Cost per Order/Action) data in order to maximize the
desired effect for each keyword while maintaining a target cost or spend.
Translated, it places each keyword at the best spot possible getting the
advertiser the most bangs for the buck.
* Rapid Response Predictive Bidding (RRPB) RRPB expands its real-time bidding by
making keyword adjustments in advance of known changes in conversion behavior.
Our predictive modeling technology allows our clients to stay ahead of the curve
and beat their competitors to the punch every time. With "Inclination Bidding"
at it's core, RRPB methodology uses statistical methods to segment keyword
conversion rate data into inclination categories based on a 24 hour 7 day per
week cycle. Combining this data with our real-time CPA/CPO data enables the
Maestro system to make the bidding changes necessary to capitalize on the
changing search environment. The RRPB system dramatically increases our client's
campaign effectiveness.
* Automated Listing Performance Testing. Each listing (keyword landing page
combination) is tested every hour to insure that it is performing optimally. If
a listing has not performed adequately it is removed from the engine. However,
the listing is periodically re-entered and tested to insure that no sales or
action opportunity is lost.
* Automated Budget allocation between media. Not all listings or search engines
are created equal. A listing that works at some level on one engine may perform
better or worse on another. Therefore, one of the most important aspects of our
system is its ability to dynamically allocate our clients ads spend between the
engines, spending the money where we’re getting the best results.
* CPO Performance tracking based on Historical and Real-Time Observations The
core of our system is its ability to accurately track orders or actions
generated on our client’s sites and use that data to make automated decisions.
Those decisions are not only based on real-time data, but also on past behavior.
This powerful combination of real-time and historical data allows our system to
react in advance of day/night and seasonality effects in order to maximize our
client’s results.
* Order and Action Maximization The end result of a campaign that is managed by
our system. It is the assurance that our clients are generating every profitable
order possible from the entire search engine space. With this knowledge, they
are free to pursue other areas for potential online growth.
Thousands of dynamic factors affect the performance of SE advertising, creating
a problem too complex for manual optimization. Bisnerinc.com is the only
solution to automatically detect and apply the appropriate factors when
determining the best placement for each of your listings affecting overall
campaign performance.
Paid Inclusion and Trusted Feed Program: Bisnerinc.com has partnered with some
of the industry's leading search providers to enable our clients to leverage the
advantages of direct data feeds to the leading search engines. Our optimization
process is centered on maintaining a target cost per order or action. Once given
a target CPA/CPO, our system makes sure you will get you the most orders
possible from the entire directory and "paid inclusion" search engine space at
or below your target cost.
Bisnerinc.com employs proprietary editing software and human editors to make
sure both directory submissions and our XML feeds are proper and relevant. This
advanced editing function guarantees that once our client's listing(s) are
accepted, the engines relevancy algorithm will assign it a high ranking.
Paid Inclusion and Trusted Feed Program
Paid Inclusion: Paid Inclusion refers to the practice of search engines charging
a fee to list your site. For some of the major search engines, paid inclusion is
the only way for your site to be included in their results. The advantages of
paid inclusion are worth the price to anyone interested in obtaining faster
results than the slow process of free submission.
Paid inclusion offers swift indexing and frequent refresh rates, often in as
little as 48 hours. It can also be used to manage exactly what content is
indexed, instead of relying on search engine spiders to dig out your key
content. Paid inclusion programs also allow you to have your entire site, even
dynamically generated pages, be indexed by the engine on a pay for performance
pricing model.
But with all the paid inclusion optimization programs out there, deciding where,
when, and which pages to submit can be a complicated process. Tracking your paid
inclusion results can be a harrowing task, as it’s difficult to determine
exactly which combination is providing you with the best results, especially if
you’re running multiple campaigns on several engines. Bisnerinc.com Trusted Feed
is the simple way to have the advantages of paid inclusion without all the work.
Trusted Feed and Direct XML Feed
Our Trusted Feed optimization program allows you to leverage the power of our
strategic partnerships with the leading engines to handle all your submissions
at once, and at a lower cost than submitting to all the engines individually.
Our team will not only help with all aspects of your paid inclusion process but
also provide a concise and detailed weekly report on the progress of your
programs, showing exactly how to improve their results. With Trusted Feed, you
get all of the benefit of paid inclusion without any of the hassle through a
direct XML feed.
* Inktomi Trusted Feed - Direct XML Feed Optimization
* Fast Trusted Feed - Direct XML Feed Optimization
* AltaVista Trusted Feed - Direct XML Feed Optimization
When combined with Bisnerinc.com Search Engine Optimization, Direct XML Feed
Optimization and PPC Bid Management programs, the program becomes a one-stop
shop for all your search engine-marketing needs.
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